This month has been an interesting month. We were involved in various customers’ trials. Customers Trials are an important part of any businesses. In fact, such trials are key to unlock the business potential. Some businesses may not have realised this important fact. Some start-ups tend to spend the majority of their time and resources on product development. Of course, product development is important for start-up. Without product, there will be no sales. But the key question would always be – is the product that is being developed, that will attract customers and hence sales? Easy to answer? Actually, not really.