Last month I wrote about “business as war”. I see great similarities between fighting a military campaign and surviving in the ruthless world of business. Competition is intense and it is really a matter of life and death in the business world as well. Losing a military campaign can have a disastrous effect on a war. It could mean a country losing its independence. Similarly for a business, losing to competitors have a huge impact. No business would like to lose. The question in my mind – do all business knows what it means to win? What is winning? What is victory?