Last month, I talked about doing the hardest thing in a startup – i.e. getting customers. This month – the 2nd month of the year, I am going to talk about Alliance and Partnership. In the course of our strategic planning (yes, we do plan even though we are a start up !), we know that our size is small and our reach is limited. With limited resources, we can only be very selective in targeting premium customers and focus our energy on closing these deals – i.e. getting customers.