It has almost been a year since I last wrote about branding. I wrote on this blog in Sep 2013 on branding. Somehow, this year, in the month of July, we started to look at this topic of branding again.
We started to engage in meaningful discussions with some consultants on this topic called branding. Like any other start-ups, we probably did not pay too much attention to “branding” as compared to ensuring our product fit, market entries, customers’ satisfaction etc. Now, with 3 years of journey, we thought it would be good to take a side-step and look at what we have built up so far.