Monthly Archives: August 2014


Greenfield – Important Part of Our Strategy

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

In the month of August, we have made some progress in a greenfield market. By original definition of greenfield which was used mainly in construction, it refers to land that has not been used before. Coming back to our context, we would prefer Greenfield to a new area, region or territory that we have not explored before. This month was the Greenfield Month.

What are the pros and cons of Greenfield Market (my own definition)? The pro is obvious. Read More