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Apollo Expeditions – We have a Base Landing. It all starts with Relationship.

Posted October 31, 2014 by in CEO Updates

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

In Oct 2013, exactly a year ago, I blogged about Apollo landing in Mars, Venus and then in Nov 2013, I talked about Apollo landing in Jupiter. I like to use metaphors as I find metaphors provide a visual view of our mission. I used Apollo to describe our ventures into the unknown (global markets), just as NASA ventured into space and targeted for moon landings.

Fast forward, after 12 months of hard work and endless Apollo missions, we have finally secured our base landing !!We were exhilarated and extremely happy. Our obsession to make our customers happy have paid dividends and fruits of our obsession have given us a base landing. No doubt it has been tough but it has been an exciting journey so far. On behalf of the company, I would like to express my gratitude to the entire team. The relentless pursuit of quality and customer’s satisfaction has driven us to a successful landing.

As a reflect on our business approach, I draw lessons to learn from our cross-cultural experiences. Every territory and every region have its own unique culture and way of doing things. Whether we are landing on Mars, Venus or Jupiter, every landing is different. The expectations, the way of doing business is all different. I can finally appreciate why SMEs in Singapore may not want to venture too far. It is tough work, and there is a lot of uncertainty.

Despite these challenges, I believe we have found our own unique way of doing international business. It is not rocket science. In fact, it is something that most successful companies are already doing. Yes, first and foremost, we must have a good product. But having a good or even great product itself may not give us the business. So what exactly is that additional plus factor?

Well, IMHO, it is all about human relationship. I understand that when people makes a buy decision, the people has to fundamentally trust the seller and like the seller. That unique relationship and bond must be present before any business transaction can take place. When I look back at our internationalisation journey, I can recognise that DNA inside our Business Dev team – relationship first. We flew out on the first request, we do a lot of high touches, we responded to customer’s request in the speed of light, we build relationships. We want to build lasting relationships. It is these relationships that will form the foundation of a long-term business. It may be the product, but the product can change, it is the relationship that gives the base for future businesses.

I greatly appreciate the customer’s trust in us and the willingness to build a sustainable relationship with us. I am committed to continuing to ensure we are obsessed with customer’s relationship building and continue to earn that trust. That very trust from the customer to use our products. We are committed to strengthening that trust and we believe that will be our way of delighting our customers.



With best regards
Chee Wah