Author Archives: TreeBox Web Admin

Apr
27

TreeBox Solutions and OPTiM form a Business Alliance

Singapore & Tokyo

TreeBox Solutions and OPTiM announced their business alliance to develop enhanced mobile security software in the Secure Mobile Enterprise Communication Space. This partnership realizes collaboration of OnTalk®, TreeBox’s flagship product, and Optimal Biz, Japan’s No. 1 MDM service for three straight years by OPTiM, and allows provision of superior mobile security to customers.

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Dec
31

Basecamp, we have arrived.

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This is the time of the year where we reflect on our journey in 2014. I always take this opportunity to re-read my previous postings. Look at what I have said in Dec 2013 and Dec 2012. Each year, I told myself I want to finish the year in a stronger position. Well, I believe we have done that as well !!

First, our apollo has made base landing in global markets. We are expanding our business relationships to other regions and things are getting exciting.

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Nov
30

Obsessed with Talents

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

I must admit I have an “A-Team” in our company. I am extremely proud of our team. Every single one of our team members is a unique talent. It is not easy to join our company as we have a very stringent hiring process. In fact, we hired so slowly that sometimes we have to KIV projects as we do not have enough resources. It is not a situation that companies would like to be but from our management team, our decision is clear – we hire A-Team, we will hire right, not fast.

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Oct
31

Apollo Expeditions – We have a Base Landing. It all starts with Relationship.

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

In Oct 2013, exactly a year ago, I blogged about Apollo landing in Mars, Venus and then in Nov 2013, I talked about Apollo landing in Jupiter. I like to use metaphors as I find metaphors provide a visual view of our mission. I used Apollo to describe our ventures into the unknown (global markets), just as NASA ventured into space and targeted for moon landings.

Fast forward, after 12 months of hard work and endless Apollo missions, we have finally secured our base landing !! Read More


Sep
30

Our TreeBox Culture – Open Invitation to Believers to Join Us

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This is probably the first time that I put down in words what defines our company culture. Drawing heavily from the legendary 127-page slide deck that NetFlix CEO Reed Hastings created on Netflix Culture, I am deeply inspired and recognised the key fundamental fact that a company culture can make or break a company.

In my own humble opinions, culture governs the way we recruit, culture shows the values that we believe in as a team, culture shows us the way to handle difficult situations and making difficult decisions. Essentially, culture is the company. So, what is our TreeBox’s Culture?

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Aug
31

Greenfield – Important Part of Our Strategy

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

In the month of August, we have made some progress in a greenfield market. By original definition of greenfield which was used mainly in construction, it refers to land that has not been used before. Coming back to our context, we would prefer Greenfield to a new area, region or territory that we have not explored before. This month was the Greenfield Month.

What are the pros and cons of Greenfield Market (my own definition)? The pro is obvious. Read More


Jul
31

Branding – Our Story

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

It has almost been a year since I last wrote about branding. I wrote on this blog in Sep 2013 on branding. Somehow, this year, in the month of July, we started to look at this topic of branding again.

We started to engage in meaningful discussions with some consultants on this topic called branding. Like any other start-ups, we probably did not pay too much attention to “branding” as compared to ensuring our product fit, market entries, customers’ satisfaction etc. Now, with 3 years of journey, we thought it would be good to take a side-step and look at what we have built up so far.

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Jun
30

三顾茅庐

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This month, I would like to focus on my people, my special team.

Many people asked me how I spent my time. I always tell the other party, I spend most of my time finding talents and great people to join me on this worthy journey. Finding gems is already very difficult, even more so to convince the gems to join me. But this is a job that a leader needs to do. I do not believe in outsourcing this task to others or external consultants. I believe, as long as I can, I would want to personally recruit. Yes, I know many would say that it is not possible for me to recruit personally when the company is big. But I would certainly like to prove everyone wrong.

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May
31

“If you want to change the world, you must be your very best in the darkest moment.” – Admiral William McRaven

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

In the month of May, one of the most memorable learning experience that I have was to read the transcript or Admiral William McRaven. Having spent 36 years as Navy Seal and a Commander, he gave a speech at his alma mater – University of Texas. He gave 10 amazing life lessons, drawing heavily from Navy SEAL’s principles and experiences.

I can’t help it but want to share with my entire team and my fellow entrepreneurs. Admiral McRaven’s 10 Lessons:

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Apr
30

We build products that our customers can’t live without.

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

We have a fortunate month in April. With all the hardest issues on the table, our team put up a stunning performance. Working around the clock, we managed to strike off problems by problems. We got the some of the biggest problems off the table ! Thanks for my CTO and the team. Though it is still work in progress, we have certainly brought confidence back to our customers. We also gave ourselves a booster shot. We have a great team that can give a good crack at difficult problems, and solve them.

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