Author Archives: TreeBox Web Admin

Mar
31

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. Henry Ford

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

I must say this is really a tough month for us. While I spent the first two months doing the hardest things for the start-up – getting customers and building alliances, this month really sums up what Henry Ford’s quote has mentioned. Everything seems to be going wrong. It is really a struggle against the constant challenges. Every day, we were hit by new problems or new issues that surfaced. It doesn’t matter where this issue may come from as it literally came in all direction.

But despite these struggles in this month, I see light. I saw how our team come together and work hard to resolve the issues together. Read More


Feb
28

Alliance & Partnerships

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

Last month, I talked about doing the hardest thing in a startup – i.e. getting customers. This month – the 2nd month of the year, I am going to talk about Alliance and Partnership. In the course of our strategic planning (yes, we do plan even though we are a start up !), we know that our size is small and our reach is limited. With limited resources, we can only be very selective in targeting premium customers and focus our energy on closing these deals – i.e. getting customers.

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Jan
31

We are going to do the hardest thing in a startup

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

The year of 2014 has started. This is usually the time of the year where our emails and messaging are flooded with various versions of fortune telling stories, about how our luck will be in the new year. Though I do not believe in such stories, I read with a smile. It seems that this year is expected to be a tough year for me.

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Dec
31

Finishing 2013 in a much stronger position

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

Before writing this post, I re-read my previous post in Dec 2012. I reflected on the journey that I have travelled in 365 days. Few words that came to my mind immediately. “Amazing”, “Tough”, “Hard work”, and “Teamwork”.

It has really been an amazing 12 months. So many things have happened. I could never have planned out all the activities that have happened. As in all start up, you never know when is the next dip, when is the next uphill. It has been an amazing ride so far. Tough. yes, it has been tough 12 months. The more we progress, the more challenges we faced. Each challenge seems to be a brick wall in front of us, testing how determined we are. I am fortunate that we have punched through these challenges one by one. How did we do it?

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Nov
30

Apollo has landed in Jupiter…..

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

“One day Alice came to a fork in the road and saw a Chesire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know”, Alice answered. “Then,” said the cat, “it doesn’t matter.” – Lewis Carroll, Author

This quote is from the story “Alice in Wonderland” and it has very deep meaning. Throughout my conversations, one thing probably struck out significantly is the need for the company to know the direction. If we don’t know where we are heading, then we would be going nowhere. I would iterate again – we would put our solution in every enterprise mobile device. That is our vision and that is our direction.

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Oct
31

Apollo has landed…..

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

This month – Oct is really a great month for us and also for me personally. Firstly, I have added another year to my age. I am supposed to be even wiser and more mature. Did I? I laughed. But for sure, I have accumulated more experiences and data points in my life.

This brings me nicely to the topic that I have dwelled on many times. Define Victory. It is important that as leader of a company, we define a clear vision of where the company is heading to. This is defining victory. Read More


Sep
30

Our TreeBox Brand – Credibility, Reliable, Customer-Focus

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This month, I would like to talk a little bit about this magical word – “Brand”. In a short month, I have met several people who advised me to change the company name. The importance of branding was a major topic of discussion. Some said they don’t understand our company name. Some said the name has no “enterprise” feel. Some don’t like the colour. There are so many comments (or noise?). So what should we do?

Should we quickly engage an expensive so-called Brand Consultant and start a “long journey” with the consultant to develop a brand and a message that is consistent and resonate with customers? Should we quickly think of a new name to re-brand the company?

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Aug
31

Define and Pursue Victory

Mr Chong Chee Wah
Founder & CEO

Dear Readers,

Last month I wrote about “business as war”. I see great similarities between fighting a military campaign and surviving in the ruthless world of business. Competition is intense and it is really a matter of life and death in the business world as well. Losing a military campaign can have a disastrous effect on a war. It could mean a country losing its independence. Similarly for a business, losing to competitors have a huge impact. No business would like to lose. The question in my mind – do all business knows what it means to win? What is winning? What is victory?

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May
31

Sheer Determination & Self-Belief

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This month has been a fulfilling month for me, both on work as well as my personal life. I am a person who strongly believes in “pay it forward”. There are many successful people in the world who would contribute back to the society in many significant ways. For me, I am still work-in-progress. Not really achieved the success that many have equated with. But I have made a strong personal commitment that as long as I can contribute, I would do my best to “pay it forward” now, rather than wait. Hence, any invitation for me to speak to others, I would do it wholeheartedly.

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Apr
30

Attention to Details – The Richard Branson Way

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

I have spent a considerable amount of my personal time in the past – thinking of a question – how did small companies compete and take on the bigger boys? My research and reading have brought me to several sources.

I looked at how Alibaba managed to grow from a small company to challenge the big boys like eBay. I read how Richard Branson brought Virgin from a single aircraft company to challenge British Airways. There are so many examples out there.

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