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Our TreeBox Culture – Open Invitation to Believers to Join Us

Posted September 30, 2014 by in CEO Updates

Mr. Chong Chee Wah
Founder & CEO

Dear Readers,

This is probably the first time that I put down in words what defines our company culture. Drawing heavily from the legendary 127-page slide deck that NetFlix CEO Reed Hastings created on Netflix Culture, I am deeply inspired and recognised the key fundamental fact that a company culture can make or break a company.

In my own humble opinions, culture governs the way we recruit, culture shows the values that we believe in as a team, culture shows us the way to handle difficult situations and making difficult decisions. Essentially, culture is the company. So, what is our TreeBox’s Culture?

In TreeBox, we value 4 clear values: Impact, Innovation, Self-Discipline, and Team.

Firstly, Impact – we believe we are here (as a company, as a team) to accomplish an amazing amount of important work which will end up in a beautifully designed product for our customers. We show consistent strong performance and a strong bias for action. In each of us, we own our own impact. We define how we are going to create this impact, hence, creating the value for the company and creating the value for our customers.

Secondly, Innovation – Being a technology start-up, we have to be innovative. Innovation has to be part of our culture. We want creative problem solvers that go beyond common perspectives and challenge assumptions. We want people who can turn complexity into simplicity and yet, not simpler.

Thirdly, Self-Discipline – we believe that a great company cannot be built without self-discipline. Along the journey, there will be temptations to take short cuts, to do a U-turn, to take a longer break. Regardless, we have a self-discipline culture. What do we mean? We embrace hard work. We are passionate about life, about the company and about our product. We always have the desire to do better and we want to make sure that when we leave “it” better than when we found “it”.

Last but not least, Team – We cannot function as an individual to be successful. We believe in our team and everyone in the team will always act in the best interest of the company and the team. We will help each other and we want to enjoy the company. We value selflessness, respect, and trust.

When I look around, I feel happy that I have built a team based on these principles and this culture. Currently, the wonderful teammates that I have the same Culture DNA within them. This is not easy to find but we would continue to search. We believe strongly that we can find believers and like-minded individuals who would subscribe to such culture and I look forward to more coming onboard to join us as we expand our team and move ahead.



With best regards
Chee Wah