The year of 2014 has started. This is usually the time of the year where our emails and messaging are flooded with various versions of fortune telling stories, about how our luck will be in the new year. Though I do not believe in such stories, I read with a smile. It seems that this year is expected to be a tough year for me.
When I started this entrepreneurship journey about 4.5 years ago, life has always been hard and challenging. Obstacles after obstacles, waves after waves. If I were to use earthquakes to describe, I would say I would hit a 7 earthquake at least 3-4 times a year with hundreds of aftershocks running through the months. Roller-coaster rides have become a norm. As what Charles Darwin wrote, “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change”. How true. The one who is most adaptable to change. Hence, in a startup life, we will be constantly challenged with obstacles and roadblocks. The only way to survive these situations is really to adapt and work harder than the rest.
We were fortunate that we have a big opportunity overseas. We grabbed the chance. Bought air tickets and flew in to present. Business Development is extremely critical for us and getting customers are paramount to our survival. And again no doubt that getting customers is the hardest thing to do in a start-up. Not the product development, not the fun thing about innovating the next big thing, the hard thing is about getting customers. The harder thing is getting paying customers and the hardest is to get customers to pay a premium for the product !!
Such hard things will take a lot of energy and a lot of effort. No doubt. And that is probably what will consume my energy in 2014. In business, we keep reaching out relentless. Any opportunity to present or meet potential customers will not be let go easily. We will bite on and hold on relentlessly. As long as the customer has not said “No”, we will pursue. Because we are going to do the hardest thing for a startup – to get paying customers.
We are ready for 2014. We are going to do the hardest thing.
With best regards,